Branding
Turning DecorParty into a magical experience
The project focused on the rebranding of DecorParty, focused on reflecting its mission of generating complete experiences, extending this approach to its own brand identity.
Company
Challenge
In its image renewal, the brand seeks to maintain characteristics already positioned in the minds of consumers, exploring a concept that would maintain the essence of the previous image but with improvements for the new identity.
Solution
We focus our strategy on the fusion of magic and organization. We use a soft color palette that evokes fantasy, joy and transformation, with soft gradients and suggestive icons to convey movement and magic at events. This aesthetic choice reflects our dedication to creating unique and memorable experiences for our customers.
Gallery
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