Branding

The Alma of nature, in every drop

This project focuses on creating a brand of essential oils designed to alleviate everyday ailments, offering natural solutions for overall wellness.

Company

Challenge

Develop a concept that integrates the brand's values: wellness, health, and natural medicine, without committing to guaranteeing the cure of diseases and ailments.

Solution

We created a unique synergy between traditional old-school medicine and a contemporary approach. The typewriter typography references the old medicine packaging. Our plant illustrations evoke the purity and origin of our essential oils, highlighting the naturalness of each product. This visual connection not only pays homage to the roots of natural medicine but also invites our customers to discover the healing power that nature has to offer.

Gallery

Process

Process

01

Research & Analysis

02

Conceptualization

03

Production

04

Visual System

Research & Analysis

We analyze the brand's precedents and business objectives, we perform a benchmark of direct and indirect competition and aspirational brands as well as the target group to delve deeper into the problem or need of the brand.

01

Research & Analysis

02

Conceptualization

03

Production

04

Visual System

Research & Analysis

We analyze the brand's precedents and business objectives, we perform a benchmark of direct and indirect competition and aspirational brands as well as the target group to delve deeper into the problem or need of the brand.

01

Research & Analysis

02

Conceptualization

03

Production

04

Visual System

Research & Analysis

We analyze the brand's precedents and business objectives, we perform a benchmark of direct and indirect competition and aspirational brands as well as the target group to delve deeper into the problem or need of the brand.

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Tools

Tools